Friedrich Nietzsche, Miscellaneous Maxims and opinions (Vermischte Meinungen und Sprüche).

Miscellaneous Maxims and Opinions, the first supplement to Human, All Too Human, first published in 1879.  A second supplement, The Wanderer and his Shadow (Der Wanderer und sein Schatten) followed in 1880.

  

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The Name on the Title-Page.  It is now a matter of custom and almost of duty for the author's name to appear on the book, and this is a main cause of the fact that books have so little influence.  If they are good, they are worth more than the personalities of their authors, of which they are the quintessences.  But as soon as the author makes himself known on the title-page, the quintessence, from the reader's point of view, becomes diluted with the personal, the most personal element, and the aim of the book is frustrated.  It is the ambition of the intellect no longer to appear individual.  
 

Friedrich Nietzsche, "Ecce Homo" Ebook

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