Friedrich Nietzsche, Human All Too Human (Menschliches, Allzumenschliches), subtitled A Book for Free Spirits (Ein Buch für freie Geister).

First published in 1878.   A second part, Assorted Opinions and Maxims (Vermischte Meinungen und Sprüche), was published in 1879, and a third part, The Wanderer and his Shadow (Der Wanderer und sein Schatten), followed in 1880.

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BAIT.  "Every man has his price" that is not true.  But perhaps everyone can be found a bait of one kind or other at which he will snap.  Thus, in order to gain some supporters for a cause, it is only necessary to give it the glamour of being philanthropic, noble, charitable, and self denying and to what cause could this glamour not be given!  It is the sweetmeat and dainty of their soul; others have different ones.  
 

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