Friedrich Nietzsche, Human All Too Human (Menschliches, Allzumenschliches), subtitled A Book for Free Spirits (Ein Buch für freie Geister).

First published in 1878.   A second part, Assorted Opinions and Maxims (Vermischte Meinungen und Sprüche), was published in 1879, and a third part, The Wanderer and his Shadow (Der Wanderer und sein Schatten), followed in 1880.

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ARTISTIC AMBITION.  The Greek artists, the tragedians, for example, wrote in order to triumph; their whole art cannot be imagined without competition.  Ambition, Hesiod's good Eris, gave wings to their genius.  Now, this ambition demanded above all that their work maintain the highest excellence in their own eyes, as they understood excellence, without consideration for a prevailing taste or the general opinion about excellence in a work of art.  And so, for a long time, Aeschylus and Euripides remained unsuccessful until they finally educated critics of art who esteemed their work by the standards that they themselves applied.  Thus they strive for victory over their rivals according to their own estimation, before their own tribunal; they really want to be more excellent; then they demand that others outside agree with their own estimation, confirm their judgment.  In this case, to strive for honor means "to make oneself superior and wish that that also be publicly evident"- If the first is lacking and the second nevertheless desired, one speaks of vanity.  If the latter is lacking, and not missed, one speaks of pride.  

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